Remembering Your Audience: The 5 mistakes most bloggers make

When online entrepreneurs speak about blogging, they usually consider all of the ways it can help them. They wax nostalgic about traffic, sales, and their soon-to-be-achieved “expert status.”
But what they often forget is that to achieve traffic, revenue and attention, you need to provide something your audience wants.
If you are centered on your organization and what blogging can do for you personally, you are going to alienate your potential customers.

Here are the 5 most notable mistakes that bloggers make and how to prevent them:

  1. Thinking “What do I want to write?” vs. “What does my audience desire to read?”
    It’s okay to include some personal information or stories every so often. But remember that your target market doesn’t care an excessive amount about your brand-new car or your kitten’s coeliac disease – unless it features a direct touching on their life or even the niche you’re currently talking about. If the website is all about natural health cures for pets, then are the gory details of Fluffy’s gastrointestinal distress. Otherwise, concentrate on your readers’ biggest worries and problems and just how you can solve them. Save the chit-chat for your therapist or your spouse.
  2. Taking “informal” past an acceptable limit.
    One of the greatest mistakes many bloggers make is to get carried away in their efforts to become informal, with the result that they seem downright unprofessional. By their very nature, blogs tend to be casual, according to conversation and interaction. Just avoid getting sloppy. Be sure to check spelling and grammar, and capitalize words where appropriate. Think about it… Would you trust a brain surgeon who cannot be bothered to capitalize and punctuate properly?
  3. Becoming undependable.
    You don’t have to blog daily if you do not wish to, however,  you have to blog consistently. In the event you blog fifteen times 1 week after which you disappear for a a short while, you’ll appear flaky and disorganized. Instead, utilize the scheduling function on your own blogging service to set up a regular posting routine. If you want to take a seat one time a month to publish, that’s fine. But be sure to set up your posts so they’ll  be visible on a regular schedule.
  4. Ignoring the interactive part of blogging.
    Blogs should be dialogues. You begin the the conversational ball, and your readers catch it and toss it through comments, e-mails, and even responses on their own blogs. If you write, then not to listen or respond, you’ll seem distant and unapproachable. It’s crucial that you care what your visitors and readers have to say.
  5. Making your blog read like a press release.
    Customers love blogs simply because they believe they’re finding a behind-the-scenes glimpse at the business. However, if your post reads like a corporate PR release, no one is going to stay around. After all, they can read your annual report.  Instead, share with your readers what you are focusing on, the challenges you’re facing and just how you’re overcoming them, and details about your process. Occasionally, you may even request advice on how you can solve a business problem. Asking individuals to provide input allows them to feel  like a part of the team and increases brand loyalty.

As you can see, these aren’t difficult concepts to understand. You don’t have to write Pulitzer-winning prose or answer complex “meaning of life” questions. Instead, you should be yourself – your better self! – and keep the readers’ interests in mind.

What blog blunders have you encountered?

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