Water-cooler Conversations!? Why your customers want you to raise your prices! ? … say what?!?
Posted by Jocelyn Mozak on Tuesday, May 22, 2018
I just love the title of this post (if I do say so myself) because if you are anything like me you have an easier time lowering your prices than raising them.
In fact, the notion that your customers would want you to raise your prices seems downright crazy.
But you know what … it’s not!
I want to share a story. When I was in Atlanta speaking at the WordPress WordCamp conference a woman approached me asking if I offered a non-profit discount.
Now in the past, I would have either said yes, or at least thought to myself: Should I have a non-profit discount?
And I understand where she was coming from. But here is the thing.
If I gave her a non-profit discount then I wouldn’t have the financial resources to:
- Attend conferences where I could learn about industry trends
- Have an amazing team of experts
- Pay for courses to increase my skills
- Hire coaches to continue to grow as a business owner
No, she did not want a discount.
What she actually wanted was for me to raise my prices!
You see lowering our prices is actually the worst thing we can do for our clients. They trust us to be the best service providers we can be. And in order to do that, we need to raising our prices to enable us to keep on growing and keep on serving.
So here is my challenge to you:
Next time you are writing a proposal. Instead of lowering the price. Try raising it by 10%. Your clients will thank you!
And if you need any support, know I’m happy to help. Supporting other business owners is a passion of mine!