Before I get into explaining the right way to run a newsletter campaign, let me tell you a story about a very wrong way to do it. A client was telling me how he stumbled upon a list of 8,000 emails in his industry and decided to come up with an email nurture sequence to send out to those names. He did this through his personal hosting email. He sent them out in groups of 500 to the 8,000 names he randomly discovered.
No! No! No!
Let’s dissect his two main problems. First, these names did not authorize him to send them emails, they didn’t want to necessarily hear from him, and it is therefore unethical to email them without permission. They will most likely report you as spam. Second, never send newsletter emails from your personal account; again, you will be seen as a big, ugly, spammer.
In the case of my client, the hosting company had to defend itself and its server so it basically locked down his email address and completely killed it. It also made him scared of doing newsletters in the future because he wasn’t entirely sure what went wrong. What did go wrong? Important rules were broken. However, if you follow the rules to do a nurture sequence correctly, you will reap the benefits.
How do you do a nurture sequence correctly?
I love to code. Yes, I was the girl who begged for math homework, wired the speakers, and installed all the cable splitters in the house, so it may not be a huge surprise that I love it. But my passion for coding runs deep. To me, it is an art. It is magical what coding can bring to life; ideas you never thought possible. Being able to design websites for a living is a dream come true, helping my clients bring their own ideas and endeavors to life.
With that said, it hasn’t been the easiest road, particularly as a woman in the field. I’ve had to carve my way out of limiting beliefs and false assumptions about what I am capable of. Unfortunately, until more women enter this field and kick butt like the rest of us, it’ll take some extra effort to prove our worth. That’s why I am so eager to share this forthcoming book with you: So, You Want to Be a Coder? The Ultimate Guide to a Career in Programming, Video Game Creation, Robotics, and More! by Jane (J.M.) Bedell. Coming out on May 3rd, the book is filled with information, advice, tips, and resources so that kids, teens, and even adults can feel encouraged to pursue a career in coding.
The book begins by identifying what a career in coding looks like and provides a quiz about whether or not coding is right for you. I love what Bedell highlights as the important qualities coders must have: courage, creativity, logic, passion, and patience. She delves into the myriad of ways you can learn to code, from college majors and degrees to internships to clubs and camps, and lists the various types of coders: video game, animation, website, robots, cybersecurity, and more. Bedell also gets into the technical terms of the types of computer languages—thankfully, for beginners, there is a glossary at the end of the book to help you. Featuring many interviews from those in the field (particularly women, which is awesome!), she discusses skills and day-in-the-life descriptions with NASA software engineers, robot coders, and lead web developers around the world.