Vimeo or YouTube: Which is best for business.

vimeo-vs-youtube

Vimeo or YouTube?

What video hosting site is better? Well, that all depends on why you’re creating videos and putting them on your website. It’s important to know what attributes of a video hosting site is most important to you, the creator.

When making a decision, consider these factors:

  • Is reaching a larger, more diverse audience preferable to a smaller, more targeted audience? 
  • What type of video resolution will best reflect you and your business? Is HD critical?  
  • Do you prefer your videos to be private or is general access to the public ok with you?
  • When someone watches your video, does it matter if advertisements appear?
  • Will you need to uploaded in short, frequent segments or in longer, less frequent segments? 

Let’s take a look at each of these points in depth.

1. Audience Reach & User Experience

If your target market includes reaching the creative community on the internet, or those who seek only high-def videos, stick with Vimeo. If you seek higher quality interaction with viewers, Vimeo is top dog. You will find more constructive dialogue between viewers and you can increase your interaction with people who are interested with what you have to share.

Vimeo’s smaller audience, means less competition, which means that when a visitor searches for a particular term that matches your videos description, you’re more likely to be found and watched.

On the flip side, if you’re highest priority is reaching the largest audience out there, then YouTube is your answer. It has the largest video audience out there, hands down. Between 20 and 60 hours of video are uploaded every 60 seconds, with 1 billion users per day!

Vimeo on the other hand has 13,000-16,000 videos uploaded to its site daily, only a fraction of YouTube. 

2. Privacy & Advertisements

If privacy is important, Vimeo is the way to go. You can create a channel that is only accessible to you and those with a password to access the video. This is great if you are offering a paid online course or something that requires signing up in order to access your content.

3. Advertisements

If giving your visitor an ad free viewing experience is super important, again Vimeo is the way to go. Although this would require upgrading your Vimeo account to do this, but you have control to do so. With YouTube you don’t have the option to privatize your video or create an ad-free experience. 

4. Frequency & Length

People have very busy lives and most often looking for short, concise, yet well informed and reliable individuals to give them the information they’re looking for. Keeping videos short and sweet is a great way to go. In fact, by creating a series of videos on one topic, you can enhance the viewer experience.

So determine: 

  1. How long your videos are
  2. The required quality of your videos
  3. How often you need to upload new videos

Vimeo allows up to 10 videos per day with a  500MG per day limit. But, with an upgrade for $60 a year, you’ll have access to 5GB per week. 5GB translates to roughly 2.5 hours of HD quality video.

And with Vimeo you’re not limited on the length of your video, unlike YouTube, which won’t allow videos longer than 15 minutes to be uploaded.  

My advice:

  • Use Vimeo as your main hosting site for videos, especially those you want to embed on your business website where resolution matters.
  • Take the extra 5 minutes to upload your video to YouTube to gain the benefits of it’s enormous market reach.

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