Have you ever done a Google search on, say, refinancing your home mortgage? Your results might look something like this: “Mortgage refinance home mortgage California home mortgage.”
You take one look and say, “Hunh?” Suddenly you’re wondering if you did your search in English.
The real issue here is that the website creators had a bad case of SEO overload. They are attempting to rank higher in the search engines by stuffing as many keywords as possible into the headline and the content on the page.
While this kind of keyword-stuffing might have fooled search engines in the past, Google has gotten wise to it.
Your human visitors have an even lower tolerance for keyword-stuffed gobbledygook. Remember that you want to build an ongoing relationship with your readers so they’ll come back again and again. That won’t happen if your page is filled with phrases like “refinance lowest rates YOUR STATE mortgage refinance now,” no matter how interested they might be in refinancing their mortgage.
So here’s the bottom line:
Have a good idea of the key terms people might enter into a search engine to find the content you’re putting on your page. But, once you have used those words or phrases in your title as well as a couple of times in your post, stop worrying about them and write for your readers instead.
- Hit the points you wanted to make.
- Deliver on the promise in your headline.
- Place your call to action.
Once you’re all done and you’re in the editing stage, make sure you did the following:
- you mentioned your keyword phrase at the beginning and the end of your post
- you linked to any other posts on your blog with related information
- you linked to other resources or posts on the web.
See? That wasn’t so hard, was it?
Just remember that ultimately, the search engines are trying to find the best results to serve to readers who are looking for readability and usefulness.
So make your posts readable and useful, and you’ll keep your readers happy, and the search engines too.