Keeping your website current and relevant is a lot easier when you have a blogging platform built-in on your site. With our client’s WordPress sites, it is simple to share interesting content with website visitors.
Steps 2 and 3 dive into the body of this blog post.
Step 2 Point out the problem
Step 2 is to point out the problem that your customers are facing. Use the language that you find your customers already know and identify with.
What are the common issues your customers face? What problems do your products and services solve? Check-in with your customer service team and ask about common problems your customers are facing and check that the language you are using is the same verbiage they use to describe the problem. In your blog post, you want to validate the problems your customers are facing and you want to acknowledge how those problems impact their own bottom line. Use the same words your customers use to describe their problem. Demonstrate that you understand the problem as they see the problem and suggest that together you can come up with a solution.
Step 3 Bust some common myths
Step 3 is busting some common myths. Shake up the status quo and let your audience know that everything is not business as usual. No one knows your industry like you do and your customers are turning to your for your brand of expertise. Establish your voice and share your level of expertise with your customers. You might write something like, “We often think it might be easy to do X, Y, and Z” or “We often think it might be complicated to do X, Y, and Z” and use those phrases to introduce a new idea to your audience.
Stay up-to-date on the industry trends and take a position on how changes will affect your customers. Google likes articles that make you an expert. Specifically using the language that your customers are struggling with can help your solutions show up in search results. While using the phrases your customers use, take the opportunity to bust some common myths. Through your own experience and that of your clients, you can demonstrate why the myth isn’t true.
This 5-part blog post structure is good for all of the content on your website, your newsletter, and your Facebook Live feeds. Stay tuned for parts 4 and 5 or download the Blogging Made Easy ebook now.