Have you ever spent time on a website, loved what you saw, but spent even longer trying to figure out how to contact the company? It’s amazing how often that has happened to me. So many companies forget to list their most important information: how to reach them! Regardless of how fantastic the copy is written on your WordPress website or the amazing plugins you’ve added for functionality, if your potential customers have trouble figuring out how to contact you, all of your hard work will go to waste.
When adding a Contact page to your WordPress website, it is important that the tab is visible on every page. Even more, your landing page should include your contact information, either on the side bar or footer. You might be asking yourself, “How much contact information should I include?”
You should list the following: your email address, phone number, and any social media sites that you are active on. You’ll want to consider having at least the social media icons show up on every page, either having it be a part of the header, footer, or side bar. If you’re a local business, then address is important for your local SEO.
In addition to the information being highlighted on the landing page, you will also want to have a Contact tab. Within that page, you could simply list your email address, but even more professional would be to have a Contact form. There are two main Contact forms to consider on your WordPress site and it depends on how much information you want to gather from potential clients. If you don’t want to give your email address out in fear of spammers, a Contact form is a suitable fix to that worry. It also saves them a step of having to open up a blank email and paste your address into it (you’d be surprised at how many people think that is too much work!)
Contact Form 7
If you’re looking for the most basic type of Contact Form for a beginner WordPress website, check out Contact Form 7. It’s free and easy to use.
If you’ve read my blog, you know I absolutely LOVE Gravity Forms. WP Beginner calls it a “truly powerful plugin” that “allows you to collect payments through contact form, capture emails for optin, and much more.” If you want a professional, business website and make it easy for potential clients to tell you what they need, Gravity Forms is your guy. You can learn more about the many reasons I love them here. With a drag and drop interface, you can easily choose what you want options to include on your form. However, be cautious with your added fields: too many boxes to check or spaces to fill could annoy your potential customer as they won’t want to take the time to fill it all out. Keep it simple.
One more thing: some users don’t like Contact forms because they don’t believe someone else is on the other end of it. They fear that their questions and comments will get lost in cyberspace without a response. With this in mind, oftentimes people have a Contact form but also include their email address for the folks who would rather email directly. This can please a lot of users–they trust they will contact you directly–but it’s up to you whether or not you want to provide that information.