Blogging Tips

What is the Objective of a Business Blog?

WordPress Blog

Recently I’ve been noticing that a lot of my customers know that they need a WordPress blog for their business’ website but they are unsure as to the why. As a result, it is unclear to them what to do with their blog once it is created. These conversations have prompted me to share some of…

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Use Your Blog Posts to Point Out the Problem and Bust Common Myths

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Keeping your website current and relevant is a lot easier when you have a blogging platform built-in on your site. With our client’s WordPress sites, it is simple to share interesting content with website visitors. I’ve shared the importance of Putting Your Website Out There, Step…

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The #1 Secret to Website Success that Most Businesses Don’t Do

These are client stories. Sometimes called case studies, customer stories or success stories, this marketing tool allows a business to tell others each and every strength they have, without having to say a word. As Casey Hibbard, success story guru, explains, “We trust what others say much more than what a business itself says.” 

Writing your website copy that speaks directly to the customer is vital to a successful website, but in reality, it can only go so far. To hear a business owner talking about how amazing they are and what needs they fill for others isn’t nearly as powerful as hearing stories from the clients themselves. That’s why sites like Yelp, UrbanSpoon, and Rotten Tomatoes are so helpful in their respective industries: real people, who are real customers, share their feedback about why you should or shouldn’t choose that place of business.

Now, businesses aren’t jumping at the chance to post negative reviews about their business on their own website. After all, being in charge of your site gives you the control to feature the best aspects of your company. With that said, businesses completely underutilize their clients and fail to take the time to talk to them about their experience and share those stories with potential customers.

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How to Make New Year’s Resolutions for Your Website

New Year New (updated) WordPress Site!

New Year's ResolutionsYou’re sitting around the fire with your family, bellies full of holiday treats, each person taking turns sharing a happy memory from the year. As the New Year approaches, it’s a popular pastime to reflect on the good moments of the year and think about the changes you’d like to make for the next. In fact, about 40% of Americans set New Year’s Resolutions. We place such a high value on positive changes in our lives, and as a website designer, I wonder: why not do the same for our business websites?

You may have started the year with a website that worked well for where you were at in your business. But as the year passed, changes happened—industry updates, different client base, a shifted focus—and you didn’t have time to reflect those changes on your website. Now is the time to audit your current site and see where you’d like it to go next. Here is a process to go through as you consider your New Year’s Resolutions to gain a fresh start with your website and get 2016 off to a successful start:

 

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How to Maintain Your Blog While Traveling

Maintain Blog While TravelingTis’ the season for holiday travel!

As we approach Christmas and the New Year, many folks are ditching their desks for some time with family and friends.

Are you hopping on a plane to visit family or heading on a tropical getaway?

Are you concerned about how to keep up with blogging for your business while you’re away?

Below are some great tools and tips to apply to your business WordPress blog during holiday season travel and other exciting trips in 2016.

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How to Utilize Google Analytics on your WordPress Website

If you are actively engaged in maintaining a WordPress website for your business, you have probablyGoogle Analyticsheard about Google Analytics and have it installed on your WordPress website.

Right? Good. (If not, watch this video to learn how to install it on your site.)

Now that you have it on your site, you’re looking at it regularly…right?! Unfortunately, this is most likely not the case. Many WordPress users know they have Google Analytics on their site, but they are too consumed with their work or blogging or updating the copy on the page to review their analytics. The problem with this is that having strong copy or a successful blog is completely dependent on how people interact with it, which is information that is handed to you via Google Analytics! You are doing a disservice to all the work (and investment) you have put into your site if you do not spend time reviewing the data and seeing what is working and what should be changed. A couple of encouraging reminders:

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4 Ways to Instantly Improve Website SEO with Images

Images increase website SEO

Images increase website SEOEarlier this month, we talked about why every business needs a WordPress blog. (If you haven’t read it yet, do it now!) Sharing content regularly will improve your ranking on search engines, attract your target audience, and inspire future clients to take action. There is one element, however, that needs to be included in blog posts and is equally as important as strong content: images. If content is king, visual content is queen.

EMarkerter reported that photos on Facebook brand pages had an 87% engagement rate, whereas links and text status updates received 4% engagement. That’s a huge difference! To keep up with your competition, on Facebook and elsewhere, you must create online content that is accompanied with images. Here are four SEO-inspired image rules to follow.

 

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Press Publish Comes to Portland: A WordPress Blogging Conference Preview

Press Publish is coming to Portland, OR this week to share inspiration and tools for better blogging.

Press Publish is coming to Portland, OR this week to share inspiration and tools for better blogging. (presspublish.events)

Imagine learning all you need to know about WordPress from professionals who have discovered their own success from a Wordpress blog and website. Well, if you’re in Portland on Saturday, March 28th, 2015, you can!

Press Publish “is a one-day conference featuring inspiring WordPress bloggers and the people behind WordPress.com” and anyone in the community is welcome to attend. If you’re looking to become inspired by all that WordPress can do for your business and lives, then you’ll have to make sure you attend Christine Lee’s presentation called “Comments Can Save Your Life.”

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