If your site looks like every other site in your industry, your business is forgettable. There are 543 new WordPress sites launched every day and it’s important that your website captures your essence, your spirit, and your vision. In order to stand out among the billion other sites you need more than a functional website and some average SEO; you need to have your passion for what you do come through in every aspect of your site, from design to content.
How can you use authentic branding in your site?
First, you will want to identify the goals of your site. Do you want visitors to feel like they know you? Understand how your brand can help solve their problems? You will want to guide them through your website and point out the different actions you want them to take.
These could be actions like signing up to receive information about an upcoming event or for new products or services. Your contact page is also a desired action for people looking to hire you. Sales pages don’t have to be salesy to be effective. You can attract your desired audience with well-crafted content that lets them picture how you solve their challenges.
After you’ve identified the desired actions you want from your visitors, then you will need to dive into the aesthetic you want to showcase your vision. A designer can help bring this piece to life and show you pieces that will allow you to scale your mission. A well-placed button and full functionality on any device will build trust with visitors to your website.
An authentic website can give you the confidence to take the next steps to grow your business. When your message aligns with your purpose, customers will recognize you as the person with the answer to their problem.
Ready to start building your authentic website? Call me to discuss how we can realize your vision.