I’m not sure about you, but I avoid writing like nobody’s business.

Yes … I do see the irony in the fact you are reading my writing right now lol. But that’s exactly why I’m sharing with you today!

You see … I always desired to follow the age-old advice that anytime you catch yourself answering a client question by email you should write a blog and/or newsletter.

But, I always got stuck executing it.

Why? Well, I would take the simple idea of creating a blog post and/or newsletter from an email and turned it into a major production.

Suddenly the post / newsletter needed to have:

  • An amazing title
  • A strong intro
  • 3-5 bullet points of value
  • Be at least 500 words long
  • Use my keywords correctly
  • Link to resources
  • Have a useful featured image
    and the list goes on …

No wonder I never wrote any.

What if instead, I did exactly what the advice said: Write a blog post with your answer to the client’s question. Period.

Now my requirements became simple.

All I need to do was to write a response was:

  • Visualize my client and sit down and write an answer to their question

OMG – so much easier!

All I needed to do was picture my client and type until I had answered her question. That’s it. Sure … after that I could create a snazzy title, maybe find an image and sneak in a few keywords if it flowed. But by approaching it from this more organic angle I discovered it was so much easier.

And as a bonus, I’ve found this more personal, less formal style of writing is allowing my personality to shine through and I’m connecting with my clients even more. Afterall, isn’t that the point of everything we do? To serve our clients!

So I ask you … Where in your business do you find yourself getting stuck?

Give it some thought and let me know. And if you need any support with your WordPress website, know I’m happy to help. Supporting other business owners is a passion of mine!


  1. R Negard on November 17, 2018 at 3:22 pm

    @mozakdesign @KimCThornton ***Ahem!***

  2. Tactical Social Media on November 23, 2018 at 8:13 pm

    Not overthinking ours. We prefer to write more in-depth pieces, provoke thoughts, educate, etc. We do take the time to polish the content, not to be a perfectionist, but to make sure it’s easy to read and understand as well as optimized for Google.

    Longer process but if we’re going to do it, we’ll do it right.

    With our content syndicated in several places, it’s worth it

  3. Jocelyn Mozak on November 23, 2018 at 8:15 pm

    Tactical Social Media fair enough. I think the important thing is that we share our knowledge with others. If you have a path from idea to text. You’re doing it right

  4. Robert Nissenbaum on November 23, 2018 at 8:17 pm

    And nothing states you can’t push out a less than perfect post, then update and optimize it later.

  5. Jocelyn Mozak on November 23, 2018 at 8:19 pm

    in-fact the best writers continue to refine their most popular posts

  6. Robert Nissenbaum on November 23, 2018 at 8:20 pm

    I’ll even refine less popular ones – it’s a way to update and improve – possibly increase popularity

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