Grab a copy of the White Pages off your shelf – if you still own one! – and flip open to any page. Where does your eye go first? Are you pulled into the content? Do you want to read more, or are you tempted to simply slam the book shut and stick it back on the bookshelf?
When visitors come to your website, you have a choice. You can make it inviting and pleasant, or you can make it just about as appealing as the innards of the phone book. The only difference? Images.
Images – photos, illustrations, or other graphics — are often the first thing visitors look at. If the image is compelling, visitors stay to check out the text. If the image is poor quality or unappealing – or non-existent! – visitors leave. It’s really that simple.
Here are some ways effectively using images enhances your blog:
- They break up text. Facing a page of black-and-white text is daunting. Images can give the eye a place to rest, breaking up the flow of an otherwise monotonous page.
- They lead into the text. Since people look at them first, the images provide a starting point for the rest of the blog post. Good images are like flashing arrows that say, “START HERE.”
- They introduce the topic. Picking an appropriate, related image gives the reader an idea of what to expect from the post. For instance, a photo of a street sign that says “Bumpy Road Ahead” lets the reader know that the post is about challenges or change.
- They support the post content. A diagram, graphic, or other image can further illustrate the post’s content. A flow chart of a sales funnel, for instance, gives you another way to explain the concepts you’re presenting.
They say a picture is worth a thousand words. If that’s true, you can’t afford NOT to use images in your blog posts. They may be the most powerful tool you have.