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Write compelling website content! by Debra Hemminger of Beyond the Outline

Write compelling website content! by Debra Hemminger of Beyond the Outline

Soon you’ll have a beautiful new website. Your marketing plan is in place. You’ve done your SEO homework so you’ll attract plenty of visitors. Now you must entice those visitors to stay for a while, make return visits, and tell their friends about your business. You need compelling content. Nothing chases a visitor away from a business like poorly written, boring, or irrelevant content. Clean, interesting, pertinent writing, on the other hand serves as a glowing referral. To make sure your content can do its job, follow these simple tips when you write it.  Make peace, not war.A singular subject requires a singular verb. A plural subject requires a plural verb. Bad things happens when subjects and verbs disagree. Make sure yours play well together. Proofread.It’s a case of mistaken identity, Detective. Ewe maybe wright, Deputy, but aisle have two sea four myself. Proofread carefully - spell check is useless against the evil power of homonyms. Proofread again.But, Detective, I’m sure it’s a case of mistaken identity! Homonyms aren’t the only words that can trip you. Words with similar meanings or spellings can cause just as many difficulties. Affect/effect. Assure/ensure. Podium/lectern. Eminent/imminent. Many readers find such errors more annoying than fingernails on a chalkboard. Your mother was right – clean up after yourself.Woodworking and word working can be messy. The former creates sawdust and little pieces of kindling. The latter creates word waste. When you reword a sentence, be sure to delete cut the words you replace. I came. I saw. I conquered.Rhythm is great in music and poetry. In prose it’s distracting. Make a point of varying your...
Don’t Get Hacked: 5 Steps to a More Secure Site

Don’t Get Hacked: 5 Steps to a More Secure Site

3d small people - take a keyThere are 5 easy steps you can take to create a more robust security system to protect one of your most valuable business tools: your website.

Everyone has heard horror stores of getting their website hacked into and the owner loosing the majority of the information that they put months worth of work into creating. Time and money lost in a matter of minutes!

Worse yet, all of your blog posts could be wiped out, your client’s confidential information could be jeopardized, and the hack could change and edit your website’s content creating detrimental, if not irreversible damage to your company’s image.

The majority of successful hack jobs are not completed by an individual, per say, but by an automated computer system.  It takes seconds for a computer hack to access your website.

Maximizing your WordPress Blog’s Marketing

Maximizing your WordPress Blog’s Marketing

imageIs your WordPress blog integrated with your website?

By this I mean, is the blog built into the website so it feels like any other page is the site. If it is not, you are missing a valuable opportunity to maximize your blog’s impact on your business.

To understand why, let’s look at how traffic flows to your site. Typically, web traffic that goes to your homepage reflects someone who either 1) Knows of your business by name or 2) Is looking for a specific product or service

SEO Techniques to Improve Website Traffic

In order to earn sales leads through internet marketing, it is crucial for a website to be highly ranked on search engine results. Search Engine Optimization or SEO, ensures high ranking results for a website. Most site owners are aware of this and therefore adopt SEO techniques to achieve the rankings they desire. Some of the most useful SEO techniques and some do’s and don’ts are discussed here: Web Page TitleWhen a search engine reports a result, the first line of each result is the title of the website page. When the user reads the title, he/she knows the relevance of the website vis-à-vis the search criteria. For example, if you are searching for a web design firm in Portland and one of the results is “Portland based ABC Web Design Company”, then you know that the page or website is what you want. Needless to say, the title tags should contain the strongest keyword relevant to the particular website that is understood by both, the user and the search engine. “Alt tags”Alt tags refer to alternate tags which are assigned to images. It helps explain the image as well as notify the user as to which image is missing if it (the image) fails to download. Additionally, it is a location to tastefully integrate keywords. Good SEO web design practice makes abundant use of them. Keyword DensityKeyword density is the percentage of the total word count occupied by the keyword/phrase on the web page. Strategic placing of keywords in the title and the body of the text will help to manage keyword density which is one of the...

NEVER have the WP username “admin”

When you install a WordPress blog, the blogging software creates an user called admin that, not too surprisingly, has all of your administrator privileges built into it. But, unfortunately, it’s also a major security hole. Everyone—especially hackers—knows that the vast majority of WordPress driven sites are controlled via this admin account. For a hacker, this means that they start out 50% of the way toward getting into your account, defacing your website and toward doing any of the other nefarious activities with which they’re associated. It’s best to delete this account and to give another user administrator privileges. You simply log in as administrator and create a new account. Give it a name that isn’t obvious. For example, avoid “administrator” and “root” and give the account a more exotic name. Once it’s created, pass along administrator privileges to this new account. Now, log out of your admin account, log into the new account and delete it.  After you’ve created this new account, make sure you give it a strong password. Any password for an administrator account should have at least 8 characters, with a mix of uppercase and lowercase letters, as well as symbols. You’ll want to make certain that this password is never a dictionary word. A dictionary word opens you up to what’s called a brute force attack, where a hacker simply uses software to enter word after word into the password field until one of them opens up the account. Between having a username that isn’t obvious and a password that has little chance of being guessed by a brute force attack, you’ll have much better...