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SEO Techniques to Improve Website Traffic

In order to earn sales leads through internet marketing, it is crucial for a website to be highly ranked on search engine results. Search Engine Optimization or SEO, ensures high ranking results for a website. Most site owners are aware of this and therefore adopt SEO techniques to achieve the rankings they desire. Some of the most useful SEO techniques and some do’s and don’ts are discussed here: Web Page TitleWhen a search engine reports a result, the first line of each result is the title of the website page. When the user reads the title, he/she knows the relevance of the website vis-à-vis the search criteria. For example, if you are searching for a web design firm in Portland and one of the results is “Portland based ABC Web Design Company”, then you know that the page or website is what you want. Needless to say, the title tags should contain the strongest keyword relevant to the particular website that is understood by both, the user and the search engine. “Alt tags”Alt tags refer to alternate tags which are assigned to images. It helps explain the image as well as notify the user as to which image is missing if it (the image) fails to download. Additionally, it is a location to tastefully integrate keywords. Good SEO web design practice makes abundant use of them. Keyword DensityKeyword density is the percentage of the total word count occupied by the keyword/phrase on the web page. Strategic placing of keywords in the title and the body of the text will help to manage keyword density which is one of the...
Is your website making the sale?  Learn the truth with Google Analytics

Is your website making the sale? Learn the truth with Google Analytics

Google Analytics can help your business by reporting HOW people are finding your website and WHAT they are doing while on your site.

Today we’ll go into detail on how to determine WHAT visitors are doing on your site.

Once your visitor clicks through to your site you want them to take an action and it up to your website to have clear calls to action.

Being able to track where and what your visitor does on your site gives you valuable information on which areas are working and not working on your site.

You will be able to more of what is working and fix what is not. But you can only do this once you have the information. Without it, you are just guessing.

Why You Need Google XML Sitemaps

Google XML Sitemaps creates a map of your site that makes it easy for search engine crawlers to find their way around your site and to index all of your content. It also has the important function of notifying the search engines every time you make an update to your site. This is vital to SEO. The search engines tend to be much more interested in sites that regularly update their content with useful information for readers. So if you invested the time in writing new content, this plugin will guarantee you get every ounce of SEO credit! Enjoy? Please...

Jackie’s story in her own words

Born and raised in Portland, Oregon Jackie Hooper is a public speaker, author and creator of www.wouldhavesaid.com, a place where she posts letters written from anyone to anyone and portray a variety of emotions. She released a collection of those letters in book-form called, “The Things You Would Have Said”. Jackie loves to help people find their voice. She’s drawn to those who feel unsure about where they stand or what they have to offer, helping them recognize and believe that they matter, discovering their strengths, and believing in themselves, especially when it comes to their role in relationships. WordPress.COM: Great for personal blogs, not for business Jackie’s WordPress Story, in her own words.I tried to make a website on my own using the free WordPress.com blogging service. Unfortunately, after spending a lot of time trying to figure it out I realized that what I actually needed for my business was a website with an integrated blog, not just a free blog.  I needed the ability to customize the look of my site, to optimize it for SEO, and to be able to integrate any plugins I needed; WordPress.com was just not going to cut it. I started looking around for a website designer and found Jocelyn’s website. I contacted her, and immediately knew that she was a really good fit for me. Mozak Design: Empowering the client Jocelyn is a wonderful teacher. At some points I was frustrated, but in a good way.  I would ask her a question and in addition to answering my question she would make me a video or send me a link on how to do it. She...

Newsletter or Blog? The important difference

Many people ask me, “What’s better, a newsletter or blog? And what’s the difference?”. A newsletter and a blog have two completely different functions and serve your clients in different ways.  Blogging Keeping a regular blog is important for several reasons and serves a different purpose than a newsletter. As search engines constantly search for new content, this is a great way to be seen and optimize your visibility on the web. Blogs should be written often, as often as three times per week if you have the time. When you’re writing keep in mind that your content should be written to the visitor who is in ‘search mode’. More than likely, a visitor will stumble upon your site while searching for something they need. In this respect, remember that the visitor is seeking a solution, so when writing your blog be specific and offer clear and concise writing on: What their problem is  Your recommended solution  How they can find more information  How they can contact you Just as you wouldn’t design your website to be read in ‘storybook format’, make sure your blog is scannable. Remember, visitors scan text, they don’t read. They are searching solely for the solution they’re looking for and will rarely take the time to read your whole blog, no matter how fabulous is it.  Newsletters Your newsletter should be a periodic email campaign that highlights items and stories within your website. For example, you could list snippets from a few of the blog posts that you put up the previous week with links to the full story on your blog. Remember, your newsletter should give your clients valuable information while...