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Write compelling website content! by Debra Hemminger of Beyond the Outline

Write compelling website content! by Debra Hemminger of Beyond the Outline

Soon you’ll have a beautiful new website. Your marketing plan is in place. You’ve done your SEO homework so you’ll attract plenty of visitors. Now you must entice those visitors to stay for a while, make return visits, and tell their friends about your business. You need compelling content. Nothing chases a visitor away from a business like poorly written, boring, or irrelevant content. Clean, interesting, pertinent writing, on the other hand serves as a glowing referral. To make sure your content can do its job, follow these simple tips when you write it.  Make peace, not war.A singular subject requires a singular verb. A plural subject requires a plural verb. Bad things happens when subjects and verbs disagree. Make sure yours play well together. Proofread.It’s a case of mistaken identity, Detective. Ewe maybe wright, Deputy, but aisle have two sea four myself. Proofread carefully - spell check is useless against the evil power of homonyms. Proofread again.But, Detective, I’m sure it’s a case of mistaken identity! Homonyms aren’t the only words that can trip you. Words with similar meanings or spellings can cause just as many difficulties. Affect/effect. Assure/ensure. Podium/lectern. Eminent/imminent. Many readers find such errors more annoying than fingernails on a chalkboard. Your mother was right – clean up after yourself.Woodworking and word working can be messy. The former creates sawdust and little pieces of kindling. The latter creates word waste. When you reword a sentence, be sure to delete cut the words you replace. I came. I saw. I conquered.Rhythm is great in music and poetry. In prose it’s distracting. Make a point of varying your...

Standing Out In a Crowded Room

With more than 100 million blogs on the internet – and more being added every day! – it can seem like an impossible task to get your poor little site noticed. But it is possible to make a niche for yourself, even in a very competitive market space.   Here are ten ways to create buzz around your blog: Write great content. It sounds simple, but it’s true. If you want people to read your stuff, and refer your friends to your site, write content worth reading. Then do it again, and again, and again. Interact with other bloggers. There are many bloggers in your niche, and instead of viewing them as competitors, see them as potential partners. Comment on their blogs, retweet their messages on Twitter, join their Facebook pages, and so on. Make yourself their supporter, and they’ll be more receptive to helping you out when they can. Add eye-catching images. Lots of people are scanners, and they’ll pop over to your blog to just see what’s happening. Strong images are a great way to grab their attention; long blocks of text are a turn-off for most people. Add audio and video. Adding other media forms is a way to mix things up and keep them interested. While any one particular visitor might skip an audio, another one might be dying to hear your voice! Keep things relevant. Comment on the latest trends in your industry, or relate top-of-mind news stories to your market. For example, if everyone’s talking about reality TV, can you take a spin on the most popular show for your market? Be the...

How is a Mobile Website Different from a Regular Website?

The world of Internet marketing evolves rapidly, and you must keep up if you are to stay relevant in today’s nit-picky consumer market. One growing area is mobile web development. If you know anything about creating a strong Internet presence, then it is likely you have heard the “mobile” buzzword. But what is going mobile all about, and just how is a mobile website different from a regular website? Read on to find out. Users often navigate traditional websites by scrolling up and down, whereas mobile web design generally employees left/right navigation – left to go back to the home page, and right to move on to the next page. View-ability. People who access a website via a mobile device are typically viewing it on a very small screen. Therefore, the font, layout and graphics should be simple and clear. When it comes to mobile web design, you must be careful not to overpower your content with graphics, or to cram too much content into one space. Loading times. Mobile websites are developed to work on a multitude of devices, some with much faster processing speeds than others. For example, some people access the web using off-brand tablets (slow-loading), while others access the web using lightning-fast iPhones. This means that mobile websites must work well in the lowest common denominator of all those devices, which in turn means page loads should ideally be below 100K (the “size” of two to three standard graphics). Content. Again, mobile websites are viewed on smaller than average screens; therefore, content on a mobile website is generally shorter and more concise. Graphics. In addition...

Auto-Schedule WordPress Posts

If you’ve ever seen a blog that’s run by a true professional, you’ll notice that the content is updated regularly. If you don’t know about the Auto-Schedule plug-in, you probably think that this blogger wakes up at 4 or 5am every morning and manually makes these posts. This isn’t how a professional does it. The Auto-Schedule plug-in allows you to set times for when a post will appear on your site. You can schedule the posts to go live at any time of the day or night, whether or not you’re at your computer. There are many advantages to this method. It prevents your blog posts from all being posted within minutes of one another. This allows you to stagger content thereby keeping you blog posting fresh content over a longer period of time. It allows you to keep content coming, even if you’re away for a week or two. You can write all of your content in advance and schedule it to post at regular intervals. This gives the appearance of a live blog, even if you’re relaxing on a beach in the Caribbean when the posts go live. You can accommodate your audience. If you have a news site, you can schedule the columnists to post early in the morning so that their posts are at the top of the list when your readers log on.  You can also schedule your content to appear at specific times of prior to an event. For instance, if you have a series of articles to entice customers, you could schedule them to post every day during the week before the big event. Enjoy? Please...

Why You Need Google XML Sitemaps

Google XML Sitemaps creates a map of your site that makes it easy for search engine crawlers to find their way around your site and to index all of your content. It also has the important function of notifying the search engines every time you make an update to your site. This is vital to SEO. The search engines tend to be much more interested in sites that regularly update their content with useful information for readers. So if you invested the time in writing new content, this plugin will guarantee you get every ounce of SEO credit! Enjoy? Please...