Connecting with Your Customer

Connecting with Your Customer

What will you say to them? It is critical that you speak to your client on the homepage. It is not time to speak about how wonderful your business is. Instead identify what brought them to your WordPress website and how you will offer solutions. How will you connect...

What is the Objective of a Business Blog?

Recently I’ve been noticing that a lot of my customers know that they need a  WordPress blog for their business’ website but they are unsure as to the why. As a result, it is unclear to them what to do with their blog once it is created. These...
Designing a Website for Your Ideal Customer

Designing a Website for Your Ideal Customer

Is your website bringing you the business you need?

So, who are your customers? This may seem like a silly question. However, I do not want you to focus on the breath of customers your serve. Instead, consider the ideal customer you want to reach. This is who you want to design your wordpress website for.

Imagine your perfect customer just walk through the door. Describe them:

Effective Webpage Design

One of the most important things to remember when your designing your website is to remember first and foremost, that it’s not about you, it’s about your client. Instead of broadcasting all the wonderful things you do, speak to the emotional needs of the client. In...
When to Update your Website

When to Update your Website

I am often asked the question of “How long will my website last?” Put another way, “How long will this investment last?” Ideally, you want to be updating your website every two years. Why? Well, the reason is simple. If your business is growing...